A local acupuncturist, Holly Arbuckle, just starte a business focusing on Kirksville acupuncture.  Focus for the project was to make Acupuncture seem normal in the midst of rural MO.  After some thought mapping, we went with a leaf for the logo based on the idea of the visible paths of the leaf veins.  Acupuncture is all about channels, or paths, and the leaf represented this without needing a yin and a yang on it 😉

Next, the design of the website was to be airy, clean, and inviting.  Go check it out and book online with her if you’re in the area.