Pomona Pectin Directions

My largest print order to date has been completed successfully! Pomona Pectin, a fantastic small company with a internationally distributed low/no sugar pectin, wanted me to convert their current design into Adobe inDesign format for future easy updates, and add color to the layout for a print run of over 200,000 prints. The design scope was to keep it similar and familiar, but add color and draw attention and highlight certain elements to improve customer understanding of how to use the pectin, and subsequently reduce the number of calls they received on how to use the pectin.

Here are the images, the new version first that I worked with Pomona Pectin on revising and updating, followed by the old design.

By Jerry Jones

JavaScript Engineer for Automattic, living simply in rural MO.

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